Object name: Cher doll
Object number: CHWJA:JAH369.1
Description: ‘Cher’ doll with accessories in original packaging. From ‘Clueless’ TV series, 1996 – 1999. The doll wears a matching blue jacket and mini skirt, with a blue and white crop top and a blue hat. She holds a mobile phone, pink teddy bear backpack and pink feather pen.
Context: In 1995, Jane Austen’s Emma was reimagined for the modern world by director Amy Heckerling in her much-loved teen movie Clueless. Transported to 1990s Beverly Hills, Emma – now called Cher – is pretty, privileged and the envy of her entire High School. Her passions include matchmaking and makeovers and she spends her days hanging out with her best friend Dionne and her protégé Tai (the equivalent of Emma’s friend Harriet). Also like Emma, Cher has a habit of neglecting her own heart, discovering that she is clueless when it comes to her own needs and happiness.
Following the success of the film, Clueless was developed into a television series with an accompanying range of merchandise, amongst which was this Cher doll. The doll came complete with various accessories and, most importantly, a feather pen.
‘It’s like that long book I read in the 9th grade that said, “‘Tis a far, far better thing doing stuff for other people.”’ – Cher (Clueless, 1995)
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