Part 3: Pride and Prejudice in the West End, 1936

Could Helen Jerome’s Pride and Prejudice play, a hit in America, repeat its success in England? Many were sceptical when it was announced, a month after the play’s Broadway debut, that it was heading to London’s West End. An English theatre critic admitted his first response to this news was fear.

Stage poster for Pride and Prejudice. Design by Rex Whistler, 1936.

Stage poster for Pride and Prejudice. Design by Rex Whistler, 1936.
The elaborately decorative poster for Pride and Prejudice is a riot of fruit and flowers, effortless conjuring thoughts of romance, youth, and the heady bucolic beauty of a bygone age.

In ‘The Masque, Designs for the Theatre by Rex Whistler’ (1947), Cecil Beaton wrote of Rex Whistler’s ‘magic talent’ and described his ‘acute appreciation of the atmosphere created by the things he loved to draw, from the crisp muslins, straw baskets, or the gardening shears, and the full-blown, full-hearted roses revelling in their sensuous deep maturity.’ Those very roses seem to flourish on this poster – a distillation of the bloom and grace that suffused the whole production.

Production values

‘one of the most exquisitely lovely things to be seen in the theatre to-day.’ – Play Pictorial, Vol.LXVIII, No.48

It seems no expense was spared. For its Pride and Prejudice, the St. James’s Theatre would use a revolving stage for the first time in its history. The English designer Rex Whistler (1905-1944) was hired for both sets and costumes. His classical-style pillars for the drawing room scene at Rosings were allegedly made of actual concrete.

Co-producer and director Gilbert Miller, an American, promised to rid Jerome’s script of all Americanisms. He worried publicly that people would accuse him of desecrating an English classic. Jerome assured the media there would be a world of difference between the American and English productions. “The dresses and staging,” she told one reporter, “are even more beautiful than in New York.”

When the play opened on 27 February 1936, it proved doubters wrong. One reviewer was completely won over in ten minutes. Another called the play “potted Austen” yet went on to praise it. Audiences cheered. Its London run extended to 317 performances.

Play Pictorial, Vol LXVIII. No. 408. 1936. This issue focused solely on Pride and Prejudice at St. James Theatre.

‘Play Pictorial’, Vol LXVIII. No. 408. 1936.
This issue focused solely on Pride and Prejudice at St. James’s Theatre.

The cast

‘This happy recapture of the graceful days of Regency is maintained by a cast which never betrays nineteenth-century decorum by twentieth-century brusqueness and movement.’ – Play Pictorial, Vol.LXVIII, No.48

Its principal characters gave more restrained performances than in New York. Hugh Williams’s Darcy was described as enigmatically aloof but full of decorum. One press photo, however, shows him holding Elizabeth’s hand very close to the front of his tight white breeches, with just a thin wooden chair separating the two.

Celia Johnson as Elizabeth got rave reviews, thanks to her admirable control and wide-eyed innocence, a description apparently both figurative and literal. Caricaturists drew Johnson’s Elizabeth with bulging eyes.

Stage design

‘the idealised Regency in Mr Rex Whistler’s wittily designed scenes and satisfying costumes’ – The Tatler, 18 March 1936

The press gave its loudest praise to Whistler’s designs. The Observer called them the most brilliant stage sets its reviewer had ever seen. The play’s colourful drop curtain depicted a gorgeous title page of the novel using the designer’s signature embellishments. Whistler was killed in action in World War II, tragically cutting short his artistic career.

Some of Whistler’s original costumes from the 1936 play were re-used in the 1967 BBC serial Pride and Prejudice, which also featured in its cast Celia Johnson’s daughter, Lucy Fleming, as Lydia Bennet.